To increase Sonos’ brand awareness in the Malaysian market as well as positioning them as the top 3 home speakers’ brand in Malaysia.


We hosted the Sonos Brilliant Sound Experience Virtual Workshop to reintroduce the brand as well as an array of products exclusively for the Malaysian media and engaged lifestyle KOLs for product reviewing.

Multiple PR media engagement programme was implemented across the campaign journey in order to garner optimal media output.


A total PR value of RM6,183,000 was achieved.