Coway
Creating waves with Ombak campaign.
CHALLENGES
Coway wanted to build awareness regarding importance of drinking purified water to Malaysians using their first flagship water purifier with the largest tank capacity called Ombak.
Approach
Multi-Facet PR media programme was implemented and we create a local twist “The Tarik showcase” to represent the “ombak-ness” of the launch.
Result
A total PR value of more than RM1,500,000 was garnered.