Marrybrown launched the ‘Fortune Burger’ in 2020.


The ‘Fortune Burger’ was a new limited time only menu item made available during the Chinese New Year festive season, however competition was intensed and the brand would like to breakthrough and bring something different to Malaysian which is exciting, entertaining and stay relevant.


Kongsi Fortune campaign was created to hype-up the launch (talk-ability) whereby the ‘Fortune Burger’ becomes a part of the annual Chinese New Year tradition for Malaysians not to be missed as it’s “Something Different”.


In a period of 2-3 days the PR stunts video garnered a total of 600,000+ organic views plus over 2,800 shares and a total of RM2,230,000 PR value garnered.